Procurement Is the Most Important Function CFOs Neglect
Perhaps it is because they think that the Chief Operating Officer has it covered, but procurement is the most important function Chief Financial Officers neglect. Maybe they think that the Chief Supply Chain Officer (or anyone else) is on the case. Too many CFOs let procurement fall between the cracks. It doesn’t get the attention […]
How Can We Improve the B2B Buyer’s Journey?
Buying goods or services for your business isn’t like buying things for yourself or your family. B2B buying is difficult. When you consume things as an individual, you may do some research, but you have a need and you decide quickly. It’s not necessary to have a deep relationship with the sales team or the […]