What Is the Buyer’s Journey?
The right platform can accelerate sourcing, lower transaction costs, and lower opportunity costs. We wrote this post originally as a White Paper for the National Association of State Procurement Officials (NASPO). The Buyer’s Journey Is Evolving Buying goods and services for public sector organizations is difficult. As this article in Forbes puts it, “Due to an abundance […]
Who Is Qualifying Whom in Procurement?
What is the link between marketing and procurement?