How Do Buyers and Suppliers Create Trust?
People in a relationship collaborate to obtain a better joint outcome.
What Can Dating Apps Teach Us about Procurement?
Procurement poses a similar problem: efficiently matching buyers with the right suppliers for the best combination of value and risk.
Suppliers Are Customers and Buyers Are Vendors
Buyers are prone to a naïve conception of suppliers as vassals, bonded and dependent on them for life-sustaining business.